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Privacy: The Critical Global Issue for Marketers
Privacy is one of the most critical issues for marketers and advertisers worldwide. In mid-April, ADMA chaired a meeting of twenty worldwide DMA’s in London to discuss critical issues affecting the...
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How Ready are You to Shift to a Customer-Centric Business?
With Regan Yan, Managing Director, Digital Alchemy Some people argue that the first and only purpose of a company is to create and retain customers to sell their product or service? And furthermore,...
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Big Data, Enables Big Insights, and Delivers Big Results
The world is infinitely more complex and fragmented. With the emergence of digital channels, marketers have new challenges to address in terms of how to effectively navigate issues like ‘big data’ in...
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The Future of Data is in the Hands of the Consumer
By ADMA The days of “spray and pray” advertising are officially over. The idea of mass, untargeted, irrelevant marketing and advertising was always an unsustainable proposition from both a business and...
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What Privacy Means to Consumers
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really thinks, from the Future Foundation, an international consumer insight and trends...
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39 kilometres of social media coverage
A snapshot of a YouTube video by Red Bull Stratos. By VLAD ANDRIANOV, ADMA Felix Baumgartner fell to Earth from stratosphere on Sunday, travelling faster than the speed of sound without the assistance...
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Google Transparency 6.0
Governments want your data. That’s according to the sixth edition of Google’s Transparency Report. Google says it’s meant to keep governments accountable as Internet companies receive more and more...
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Cybershopia
Is all that bubble wrap recyclable? ‘Cause we are getting a lot of it this season. Looks like ideas are. Here are the key takeaways from Click Frenzy’s big and successful overseas brother Cyber...
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“In Space No One Can Hear You Scream” … or text
Andriod is now officially the world’s quickest smartphone operating system. An Android-powered phone was blasted off into space on Monday at the speed of nearly 160 km/h. Known as “phonesat”, the...
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Data Science is the new ‘Rocket Science’
By Vlad andrianov, ADMA It took a few satellite launches to coin a phrase ‘it’s not rocket science’ and we’ve been using it for decades to describe something that was not that hard to do. Because...
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